How to attract/get more people to buy from your online store? - Page 4

QiCheng

Your rainbow header's nice, matches the products you sell very well. Right below it, the 6 category image links give a different feel because it is in dull gray-scale. So in a sense, it conflicts with the feelings you are trying to portraying with the header.

Also, while your main blog baisimu.blogspot.com is white in color, it links back to tanoshibaisimu.blogspot.com, which is black. Once someone clicks on one of the pictures of the pouches, the bright "sky" turns jarringly dark. So, again, it has a conflicting effect.

While all these might be little things here and there, if a visitor experiences such "surprises" on your website, it will leave them with a niggling idea that more "surprises" (which might be unpleasant) might come if they buy something from you. So subconsciously, there's already a repelling factor.

Why take the chance, ya?

Hope that helps...

Baisimu

Oh i see... Ok tt makes sense. I shall change the bg colour for the tanoshi.baisimu page once my exams are over. But the colour of the accessory icons are in black and white delibrately so it'll create a contrast, you think it'll be better if they're coloured?

QiCheng

To determine "better", it depends on 2 things.

What is it supposed to contrast with?
Header? Webpage? Text below?


Why the need for the contrast?
Are you afraid visitors don't pay attention to those 6 images? They don't know that the images are clickable? Do you want them to concentrate on the header instead of the 6 images? Are you trying to add contrast because you can and like it?

In terms of directing the visitor's eye, making it dull and colorless as compared to the entire page is actually de-emphasizing it and making it less important visually. Your eyes will almost try to skip it subconsciously.

So, you're making your rainbow header more obvious while reducing importance to your 6 images. Is that your intention?

Also, do you know that there's already 3 existing levels of contrast in your 6 images without the color aspect? Size, placement and font.

BTW, good luck with your exams! Shouldn't you be studying? :P

Read about it
Rule Three: Contrast, Contrast, Contrast *This one's good*
Elements of Design: Types of Contrast

Baisimu

ahaha your last sentence almost made me feel guilty about doing this instead of studying, but oh well. anyways what you said is quite difficult to digest and i'll probably come back to it again on a day when i don't have any papers in the morning. hopefully it'll be easier to understand by then.

But thanks a lot for your advice i really appreciate it!

peggy17688

eh...is submitting e shop website a good way 2 generate traffic?

QiCheng

I assume you're talking about submitting the website to search engines?

Yes and No.

It is a good practice, but your website will probably rank very far back, perhaps 10-20 pages down in a search. As I'm sure you know, very few people will look up so deep into searches.

To really take advantage of submitting your website, you will need to make sure the search engines rank your pages very highly on relevance. This is called SEO (search engine optimisation).

There are tons of websites that tell you how to do it, so just do a search on "SEO".

Hope this helps,
Cheers!

Read it up
Beginner SEO - 5 steps to a perfectly optimized web page

peggy17688

oic...k...thkz 4 e tip...

eaindria

A lot of things to learn here....
Please give me some feedback for my blog too...

Thanks
Eaindar

QiCheng

Very nice blog shop, Eaindria. I hope you're getting good business from it!

Usability wise,

Visual Design
Wow, graphics all blend very well, giving a nice feminine feel. Color scheme is also chosen well. I like how the products are in full color while the background color is more subtle but yet shows off the items and compliments the whole picture. Do you come from a design background in school/work?

Navigation
Your Categories (right margin) should be higher up so people can navigate your products easily.

Instructions
I notice you end your entries with "To buy this item, please send email to ####"

A call for action is always a great way to end.

You might want to highlight the required info when sending an email. If not, there might be extra effort in back-and-forth messages... E.g. Product ID, address, handphone number if Singaporean, preferred payment mode, etc...

Information and Content
I like that you forecast their worries (rust and tarnish), giving information on the quality materials that you use. This adds to their trust in you as they might not want to spend extra effort in sending you an email about the item quality.

Are you able to push back your Sold items from your front page? It might be more useful for visitors to see what you have right now. Do have access to your sold item entries though, as they might want you to make an already sold item for them.

Marketing Copy
Add some positive comments from people who have bought your stuff to your website. Highlight it well, because it will add trust. Always name your quotes to show reliability, even better with photos.


Cheers,
QiCheng

hanger

Hi,

I am also selling my products online...hope to get comments about my website. Thanks