Retail Joint Venture and Alliances - Survey

jamie123 · 27-03-2009, 11:04 PM

It's quite hard to earn back the rental money it seems. I spoke to several box owners before and none of them are making money. However, one of them told me it's good for publicity and indirect sales to your blogshop. It really increased her sales at her blogshop and she is going to renew the contract with WOW display @ E!hub.

So I guess it really depends on your objective. If your objective is to promote your branding and increase exposure, it may worth it. Marketing "eats" money. Out of all the box concept, I think INQBox rental is really too high to absorb. $300-$500/mth, I rather publish an ad on 8 days better. $60/mth at E!hub is more worth the money. I can put half a year there compare to 1 month at INQBox.

Rob82lim · 28-03-2009, 01:51 PM

Hmm... how much is the advertisement on 8 days?

jamie123 · 29-03-2009, 02:33 AM

Quote:

Originally Posted by Rob82lim

Hmm... how much is the advertisement on 8 days?

Last time I checked was $1k for a page on 8 days. The rates change and you can nego with the sales person. He gave a 50% off that time.

pokerface · 28-03-2009, 03:22 PM

Quote:

Originally Posted by jamie123

It's quite hard to earn back the rental money it seems. I spoke to several box owners before and none of them are making money. However, one of them told me it's good for publicity and indirect sales to your blogshop. It really increased her sales at her blogshop and she is going to renew the contract with WOW display @ E!hub.

So I guess it really depends on your objective. If your objective is to promote your branding and increase exposure, it may worth it. Marketing "eats" money. Out of all the box concept, I think INQBox rental is really too high to absorb. $300-$500/mth, I rather publish an ad on 8 days better. $60/mth at E!hub is more worth the money. I can put half a year there compare to 1 month at INQBox.

yup agree. rental is a killer, especially during these recession times. i find consumers (and even myself haha) looking for bargains - need not be the lowest price - but a good price for the quality. worse, some landlords still want to increase rental. some bazaars rent are also quite high, and sales can be quite poor. the rent you spent, the time you could have better used, the cost of transport to and fro, etc. think i've to stick to flea markets and maintaining my website for the time being

ChinChic · 28-03-2009, 10:25 PM

Quote:

Originally Posted by jamie123

It's quite hard to earn back the rental money it seems. I spoke to several box owners before and none of them are making money. However, one of them told me it's good for publicity and indirect sales to your blogshop. It really increased her sales at her blogshop and she is going to renew the contract with WOW display @ E!hub.

So I guess it really depends on your objective. If your objective is to promote your branding and increase exposure, it may worth it. Marketing "eats" money. Out of all the box concept, I think INQBox rental is really too high to absorb. $300-$500/mth, I rather publish an ad on 8 days better. $60/mth at E!hub is more worth the money. I can put half a year there compare to 1 month at INQBox.

i do agree on the part of giving your products that added exposure but sad to say, the one i've checked out earlier, disallows you to put your flyers, name cards with contact info, let alone your webshop address...

jamie123 · 29-03-2009, 02:36 AM

Quote:

Originally Posted by ChinChic

i do agree on the part of giving your products that added exposure but sad to say, the one i've checked out earlier, disallows you to put your flyers, name cards with contact info, let alone your webshop address...

It depends on the owner. I think Cartus Farm and WoW Display allows display of information. You can check with them. WoW Display only allows display for rental scheme, consignment cannot.

27-03-2009, 11:04 PM	#1
jamie123 Junior Member Join Date: Mar 2009 Location: Bedok Posts: 7 My Reputation: Points: 10/ Rep Power: 0	Re: Retail Joint Venture and Alliances - Survey It's quite hard to earn back the rental money it seems. I spoke to several box owners before and none of them are making money. However, one of them told me it's good for publicity and indirect sales to your blogshop. It really increased her sales at her blogshop and she is going to renew the contract with WOW display @ E!hub. So I guess it really depends on your objective. If your objective is to promote your branding and increase exposure, it may worth it. Marketing "eats" money. Out of all the box concept, I think INQBox rental is really too high to absorb. $300-$500/mth, I rather publish an ad on 8 days better. $60/mth at E!hub is more worth the money. I can put half a year there compare to 1 month at INQBox.

28-03-2009, 01:51 PM	#2
Rob82lim Senior Member Join Date: Aug 2008 Location: Hougang Posts: 141 My Reputation: Points: 10/ Rep Power: 17	Re: Retail Joint Venture and Alliances - Survey Hmm... how much is the advertisement on 8 days?

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