Quote:
Originally Posted by fancypocket
Lately google adwords has become more complicated to green users.
Here are some hints:
1. Do not forget to set your daily budget.
2. Set a reasonable PPC amount. Due to keyword relevancy, it may cost you dearly, if you enter a very high amount.
3. Enable Analytics tracking.
4. Enable Conversion tracking.
5. Disable content network.
6. Enable site targeting based PPC.
7. Select keywords which are related to your website / product landing page.
8. Always have multiple campaigns and compare them weekly. Remove campaigns which perform badly and add a new one to get the better result.
9. Do not think high rank at sponsored link will get you better return.
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thanks for the info! very useful! btw, i recently attended a short talk regarding this. they mentioned that the "high rank" would depend on the quality of the content in your website, so the choice of keywords best is to be as relevant as possible.
for those who dunno, adwords work on a basis where you pay only when people click your ad.. somehow i find that competitors will click your ad more often than potential customers

just my thots hehe