Online Selling On Accessories - Page 2

jewelry-fan

You have to attract the customers first, then you have to earn their trust.

tarandip

yupp. but how to attract the customers?

FF Fashion

For those who are serious about being an online entrepreneur, my suggestion is to start by selling through both ebay/yahoo auction AND your own website. In Singapore, it is really difficult to sell via your own website unless you are prepared to throw in some $$$ to do effective advertising.

For newbies, tap on the existing pools of browers &/or buyers in ebay/yahoo. If your website is new, people are either not aware or even if they know of your website, may not necessary buy from you. Selling thru' ebay/yahoo has its advantage because there is buyers' protection.

Each time someone buys from your ebay/yahoo sale, direct them to your website so that in future they can go direct to your website to buy. Keep prices the same though. In fact, in your ebay/yahoo sale, you can in your product description highlight the existence of your blog. The feedback rating will also help to create the right impression.

And if your accessories are really good and prices are reasonable, word-of-mouth will bring you the customers. For those with limited stocks of accessories may wish to consider selling a variety of different fashion products eg apparels, bags, belts etc.

It is also important to know who your competitors are. Drop by well-known accessories shops (eg Xcessories, Diva, Sinma, etc) or accessories corners in big departmental stores, and compare their products and prices with your own. If you have not already done this, spend some time in town first before you say 'hey, not comparable lah, their stuff must be more expensive because of the location and rental". You will be surprise.

Finally, do not attempt to do a blog when you don't have enough stocks. If a potential customer is to drop by your 'nothing much to see' blog/website, you are wasting both parties' time, hers and yours, and your traffic hits will just head south... meaning you can get ready to close down even before you start. Not trying to be sarcastic... it is really not easy... heard of 创业难,守业更难?

Then again, never give up, if you don't try, you never know... may be your business will be the next Breadtalk, 77th Street or Charles & Keith

Good luck gals

dirah77

Hi all,

I'm new here and just started my online biz for accessories.

I agree that word-of-mouth is the best marketing strategies for a start. It will be easier to promote to your families, friends, relatives and colleagues than an outsider. Once you have proved your products are worth the buy, they will keep coming back and of course spread the words around. That will help a lot with having your blog or website to showcase your products who have been introduced to, because the guarantee is there.

beadsandends

I agree with dirah77. It's also very important to cash in on special occasionals like valentines' day, chinese new year, christmas, etc. Find reasons to sell your products to your friends for these events!