#1: The more you say, the more people tune out your message

QiCheng

Hello everyone,

Just found this forum and I can see that it's quite active. I thought I might share some advice with those just starting out selling stuff online. If the sharing sucks, just tell me and I'll shut up.

Sharing #1: The more you say, the more people tune out your message.

Some websites tend to have a lot of witty, funny or interesting descriptions so that visitors can find out more about their products. These large amounts of text is sometimes called "marketese".

It is also commonly found on the homepage of a website.

Example 1

Such text is redundant and obvious. (Who wouldn't want to take their time and enjoy? )

Example 2

I randomly got this example off a live website,


In my experience as a usability engineer, most of such "marketese" is known as junk.

No one reads it.

Get rid of it.

People come to your site to see what you have to offer, not listen to you talk about yourself.

Read about it
http://www.useit.com/alertbox/intro-text.html
http://www.webmonkey.com/webmonkey/0...html?tw=design

Cheers,
QiCheng